The video is an ad from BMW for the Motorrad VISION NEXT 100, a revolutionary, ultra-advanced vehicle that’s perfect for this modern era.
The Motorrad VISION NEXT 100’s marketing tagline says it “anticipates motorcycling in the future.” If the features on this motorcycle are anything to go by, BMW is really on the nose. Instead of the usual bulky helmet, there are wraparound protective glasses, light outerwear for better mobility and full balance without a kickstand – the motorcycle remains upright when parked no matter what.
All of these seek to give riders a feeling of complete freedom while harnessing the power of the digitalized world. The ad above, which seems to come straight out of a sci-fi film, has the two-wheeler gliding silently through a hall. The female rider takes the futuristic motorcycle out for a drive, and brings it to a stop, where it remains in position even after she has dismounted.
BMW presented the visionary vehicle at its “Iconic Impulses: The BMW Group Future Experience” exhibition in Los Angeles. Edgar Heinrich, head of design at BMW Motorrad, says, “The motorcycle provides my escape from everyday life. From the moment I climb on board, I experience nothing but absolute freedom – The Great Escape.” He further explains that, “When we develop a motorcycle, we are usually thinking around five to ten years in the future. So taking a look further into the future was especially exciting for us and highly appealing.”
The Motorrad is still a roadster, in essence, but has been fully developed for safety, efficiency and automatic functions. Its body, the Flexframe, is made of carbon, designed to be both ergonomic and aerodynamic. The Flexframe allows steering and maneuvering without the joints on current motorcycles, and moving the handlebars changes the shape and direction of this frame. The tires have a damping function and can adapt to any terrain, and the twin-engine is stylish yet offers maximum driving power.
With everything the Motorrad has to offer, there is little doubt that, indeed, BMW has brought fiction to life.